There is no other automotive brand like it in the world: Bugatti is unique. It was already unique during Ettore Bugatti’s lifetime, and it has retained this reputation for uniqueness ever since the brand’s unprecedented renaissance as a subsidiary of the Volkswagen Group after 1998.
The Bugatti brand, based in Molsheim, Alsace, owes its distinctive character to a family of artists with Italian roots. The family was primarily inspired by architecture, sculpture and design.
Bugatti has therefore always been a brand with models based on revolutionary technological concepts taking their cues from the dynamic world of racing and also featured distinctive artistic aesthetics. The result: automotive legends the “artistry, form and technology” of which established them as genuine works of art at an early stage.
Bugatti is determined to always offer the extraordinary. The superlative. The best. Only then can it be called a Bugatti.